Stumble Or Digg?

What Diggers Like?

• Videos – short clips which are funny, mind-boggling, bizarre or have a high impact (such as a mine going off etc). More and more, we see little collections of videos (i.e. a “Top Ten <INSERT GENRE(ish)> Videos”) doing extremely well on Digg.

• Pictures – again, collections of pictures do well on Digg. Usually, as with videos, pictures which are ‘wacky’ or out of the ordinary in some way do best. They do not necessarily have to be great photographs – it is the subject matter that counts. Collections, such as top tens do extremely well, and, it matters little whether the author of the Dugg page actually took the pictures him or herself.
• Articles – it is more difficult to get an article to the top of Digg. Generally, those that do best concern funny or bizarre stories, or an extremely well-written piece. Top Ten, or Top 20, lists which are snappy, well written and funny do well too. The bigger sites with prominent Digg buttons also do very well here (e.g. bbc.co.uk etc), as their exposure is much higher: they get more Diggers to read the article who don’t just come in through Digg.com.

What Do Stumblers Like?

Stumblers will like a well taken picture, where Diggers will like a picture of something ‘freaky’ or ‘ hilarious’ even if it is a very blurry photo of someone that might be George Bush falling off a unicycle onto a thousand upturned thumb-tacks.

Stumblers also like a top ten, or similar, list of cool pictures or videos, though they may (due to the nature of Stumbleupon allowing one to select from more interests) like an article which is more poetic, or just a good piece of literature, rather than a piece about a really cool gadget.

Diggers and Stumblers do have a huge impact for one reason: each Digg or Stumble effectively adds a new link in to your page (and not just your homepage – a true deep link) – a huge number of Diggs or Stumblers therefore adds a huge number of links. Whether these be “no-follow” or not.